Director, Product Marketing & Commercialization

Lead the product marketing and commercialization organization responsible for turning product strategy into clear market value, successful launches, strong commercial readiness, and sustained customer adoption. At Wolters Kluwer Health, the UpToDate suite supports millions of clinical decisions every day. As our portfolio evolves through AI-enabled experiences, new clinical workflows, major product enhancements, and expanded customer solutions, we need a strong product marketing and commercialization function that connects customer needs, market dynamics, product capabilities, and business priorities. As Director, Product Marketing & Commercialization, you will lead the organization responsible for Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Product Packaging and Go-to-Market for the Clinical Decision Support portfolio. You will define how products are validated, positioned, packaged, launched, enabled, adopted, and optimized throughout the product lifecycle. You will lead and develop a team of product marketing and insights professionals and work closely with Product Management, Marketing, Sales, Customer Success, Professional Services, Partnerships, Strategy, Finance, Training, Operations, and Executive Leadership. This role requires a leader who can set strategy, build organizational capabilities, develop talent, align complex cross-functional teams, and ensure high-quality execution. You will serve as a senior advisor to Product and business leadership on customer needs, market dynamics, competitive differentiation, commercialization choices, and growth opportunities.

What You’ll Bring • 12+ years of experience in product marketing, commercialization, go-to-market strategy, portfolio marketing, market strategy, or related roles. • Significant leadership experience building and managing product marketing, commercialization, market intelligence, competitive intelligence, market research, or related teams. • Demonstrated success commercializing complex healthcare, enterprise SaaS, technology, data, information, workflow, content, or platform products. • Experience establishing and scaling product marketing operating models, launch frameworks, governance, messaging standards, and commercialization practices. • Strong understanding of product positioning, messaging, customer segmentation, buyer and user personas, value propositions, product launches, adoption, and lifecycle marketing. • Experience with product packaging, offer design, bundling, pricing inputs, willingness-to-pay research, market sizing, business cases, and commercial strategy. • Demonstrated ability to use customer, market, competitive, and performance insights to influence product strategy, portfolio decisions, and executive priorities. • Strong people-leadership skills, including organizational design, talent development, coaching, performance management, and resource prioritization. • Ability to lead through influence and align Product, Marketing, Sales, Customer Success, Finance, Strategy, Legal, Operations, and executive stakeholders. • Strong strategic and analytical thinking, with the ability to connect market dynamics and customer needs to practical business and product decisions. • Excellent executive communication, storytelling, and presentation skills. • Ability to operate effectively in a complex, global, and highly matrixed organization. • Ability to move comfortably between enterprise strategy, organizational leadership, cross-functional alignment, and detailed execution. Preferred Background • Experience in healthcare technology, clinical decision support, digital health, professional information, enterprise workflow, or regulated markets. • Experience commercializing AI-enabled products, clinical workflow solutions, data products, search, content, platforms, or decision-support products. • Experience supporting products with multiple customer segments, buyer types, users, geographic markets, and commercial models. • Experience leading Early Engagement, Limited Market Release, pilot, beta, and General Availability programs. • Experience with enterprise healthcare buyers, health system purchasing processes, clinical users, long sales cycles, and complex customer implementations. • Experience overseeing Voice of Customer, market research, competitive intelligence, segmentation, pricing, packaging, or win-loss programs. • Experience building or transforming product marketing and commercialization capabilities. • Familiarity with competitive intelligence, market research, enablement, analytics, and product marketing technology platforms. What Success Looks Like • The Product Marketing and Commercialization organization has a clear strategy, operating model, priorities, and measures of success. • Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Packaging and Go-to-Market operate as an integrated function. • Products and portfolio initiatives have clear target customers, differentiated positioning, compelling value propositions, effective packaging, coordinated launch plans, and measurable outcomes. • Product Marketing is involved early enough to influence product strategy, customer validation, packaging, business cases, launch decisions, and adoption planning. • Product, commercial, and executive teams are aligned on customer needs, market dynamics, competitive differentiation, commercialization priorities, and growth opportunities. • Sales, Customer Success, Professional Services, Partners, Marketing, and Training teams are prepared to communicate product value and support successful customer adoption. • Customer, market, and competitive insights regularly shape roadmap decisions, portfolio strategy, positioning, packaging, and commercial execution. • Launches are more consistent, coordinated, measurable, and effective across the portfolio. • Packaging and product offers are understandable to customers, commercially viable, operationally practical, and aligned with customer value. • Leadership has clear visibility into commercialization performance, product adoption, market shifts, competitive risks, and organizational effectiveness. • The function is recognized as a strategic partner that improves customer value, product adoption, market differentiation, and business growth.