Senior Product Manager

Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most. Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we're expanding access to high-quality services for families everywhere. Our Mission Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare. Frontera is seeking a Senior Product Manage r to lead product strategy and execution for our Direct-to-Parent (D2P) experience - a parent-facing application that helps families navigate the nuanced, often overwhelming autism care journey. This role is deeply outcome-oriented and user-driven. We are looking for someone who combines strong product judgment, deep user research instincts, and growth awareness with the ability to ship practical, high-impact solutions in ambiguous environments. You will own complex product initiatives across user experience, engagement, activation, and retention - working at the intersection of AI-powered guidance, behavioral health content, and caregiver decision support. You will partner closely with Engineering, Design, Clinical, and Growth/Marketing teams to build experiences that families trust and return to. This role is ideal for someone who is equally comfortable conducting user discovery, shaping product direction, and driving execution - not just managing processes, but creating clarity and momentum where none exists. What You'll Do Own outcomes - not just features - for the D2P product experience, including activation, engagement, retention, and user trust metrics Lead zero-to-one and iterative initiatives across the parent journey, from onboarding and guidance to ongoing support and decision navigation Conduct and drive deep user research with parents and caregivers, translating insights into product direction and prioritization Develop a strong understanding of caregiver needs, emotional context, and behavioral health decision workflows Partner closely with Growth and Marketing to align product experience with acquisition, lifecycle, and engagement strategies Design and iterate on user journeys, funnels, and engagement loops in a B2C and B2B2C context Collaborate with Engineering and ML teams to deliver technically sound, scalable solutions that incorporate AI-driven guidance and personalization Make clear scope and tradeoff decisions across speed, quality, safety, and user impact Use qualitative research, behavioral data, and experimentation to continuously improve product performance Drive cross-functional alignment through direct engagement and strong product thinking - not process alone Identify gaps, risks, and unclear ownership and proactively resolve them to keep teams moving What You'll Bring 5 years of product management experience, with meaningful experience in B2C or B2B2C products Strong user research and discovery skills - you know how to uncover real needs, not just stated preferences Experience building and optimizing user journeys, onboarding flows, and engagement funnels Exposure to growth, lifecycle, or product marketing partnerships Demonstrated ability to drive ambiguous initiatives independently from problem definition through adoption Strong product judgment and comfort making tradeoffs with imperfect information Technical fluency and comfort working closely with Engineering and ML teams Track record of owning outcomes end-to-end, not just shipping features High intellectual curiosity and systems thinking Collaborative leadership style grounded in trust, humility, and accountability Clear, direct communicator focused on team and user outcomes Bonus Qualifications Experience building products for parents, caregivers, or patient populations Background in healthcare, behavioral health, digital health, or regulated environments Experience with AI-powered or personalization-driven products Experience partnering closely with Growth, Lifecycle, or Product Marketing teams Familiarity with trust-sensitive UX and high-emotion user journeys Spanish/English bilingual We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual's qualifications and experience, with consideration given to the factors listed above. All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year. Annual Salary $160,000-$190,000 USD Why Frontera? Opportunity to be at the forefront of innovation in pediatric healthcare. Work on challenging and impactful projects that leverage cutting-edge technologies. Collaborate with a talented and passionate team in a fast-paced and dynamic environment. Make a real difference in the lives of children and families in rural communities. Competitive salary and benefits package. Join us in building the future of behavioral healthcare!