Product Manager

Payrate: $88.00 - $90.00/hr. Summary: The main function of this role is to maximize sales, revenue, market share, and profit margins by leading a team to deliver an end product. The typical responsibilities include guiding the delivery of a product through its life cycle, ensuring alignment with company strategy and goals, and managing the product line from strategic planning to tactical activities. Responsibilities: Responsible for product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, and collaborating with other company departments to meet revenue and customer satisfaction goals. Ensure the product supports the company's overall strategy and goals. Manage the entire product line life cycle from strategic planning to tactical activities. Author user stories, define acceptance criteria, and execute a portion of the testing on projects. Develop and implement a company-wide go-to-market plan, working with all departments to execute. Ensure product quality expectations are defined and known across the team. Collaborate with lines of businesses (LOBs) to understand their data and segmentation requirements for CRM marketing and convert that into weekly, monthly, and quarterly plans. Drive a team of analysts to identify and expose new data signals to help drive user understanding. Collaborate with internal product managers and engineering teams to update existing products and solutions to optimize segmentation efforts. Optimize and automate CRM activations data strategy operations. Build optimization tools and frameworks for audience distribution among LOBs for ever-changing business needs. Define and track key performance indicators (KPIs) to measure the success and impact of implemented solutions. Share data findings and project status with leadership using compelling data storytelling. Continuously monitor industry trends, emerging technologies, and competitive landscape to stay ahead of the curve and drive differentiation. Qualifications: Bachelor's degree in a related field required. MBA or other related advanced degree preferred. 10 years of experience required, with 8-10 years of strategy-focused analytics experience. 5 years of experience in marketing or CRM domain. Proven ability to translate complex analytics projects and solutions into compelling, visual narratives that drive strategic marketing decisions. Expert-level SQL for complex data extraction and transformation. Proficiency in Python or R. Proven ability to build and maintain complex data models and customer schemas. Technical understanding of Rest/JSON APIs. Experience collaborating with cross-functional teams to define data requirements. Working knowledge of regulatory and compliance protocols like CCPA/GDPR consent logics. Experience with cloud-based data platforms (e.g., AWS, GCP, Azure). Experience integrating data layers to execution platforms like Tealium CDP, Adobe Campaign Manager, Attentive, etc. Desired Skills: Strong verbal and written communication skills, problem-solving skills, attention to detail, and interpersonal skills. Ability to work independently and manage one's time effectively. Knowledge of production processes, quality control, costs, and techniques for maximizing the effective manufacture and distribution of goods. Knowledge of business and management principles involved in strategic planning, resource allocation, and production methods. Pay Transparency: The typical base pay for this role across the U.S. is: $88.00 - $90.00 /hour . Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. 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